For Uncommon Eyewear’s new sunglasses line, “Progress,” we undertook the task of developing a brand identity. The logotype’s staircase shape symbolizes upward-momentum, continuous growth, and development.
To convey the brand’s emphasis on gradually developing each day, we proposed the brand motto “Every Day in Progress,” utilizing the expression “In Progress.”
To convey the brand’s emphasis on gradually developing each day, we proposed the brand motto “Every Day in Progress,” utilizing the expression “In Progress.”
CLIENT: Uncommon Eyewear
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IMAGE SOURCE: CAYL, Uncommon Eyewear
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PRODUCT DESIGN: Uncommon Eyewear
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PORTFOLIO PHOTOGRAPHY: Jinsol Kim
